Deconstructing the world of influencer marketing: Lessons for public affairs campaigns
The Penta Podcast Channel
<p>As policy professionals and corporate communicators aim to tap into new markets and expand their reach, they're increasingly looking to tap into the influencer landscape. But this brings with it a host of questions: How should brands and issue advocacy campaigns leverage influencers? What are the risks? Can audiences trust the authenticity of influences? And, what's next for influencer culture? </p>
<p>Join us for this week's episode of What's at Stake, as Penta Partner Andrea Christianson chats with fellow Penta Partner Lauren Wolfson and D.C.-based influencer Sarah Phillips of <a href="https://www.fiftytwothursdays.us/" rel="nofollow">52 Thursdays</a>, a popular style and fitness channel. Lauren offers insights on how brands can harness the power of influencer culture, and Sarah shares anecdotes from her decade-long experience in the influencer space. From understanding how to vet influencers, to exploring the phenomenon of "de-influencing," you won't want to miss this episode. </p>